Taco Bell Drive-Thru Concepts

Taco Bell

Concepts created for TB drive-thru redesigns.

CLIENT

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Taco Bell

PROJECT

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Drive-thru Concepts

DISCIPLINES

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3D—Modeling, Lighting and Texturing; Creative Direction; Conceptual Design; Prototyping

Drive-thru Concepts

Working with the design team’s mood boards, I was able to bring to life an exciting new drive-thru experience. Tasked to render one quick concept for the drive-thru pitch, things quickly changed after the original render was so well-received. The team then asked me to create several more versions using varying schemes to illustrate their invigorating vision.

Along with the drive-thru concepts, motion tests and a 3D printed bobblehead-like concept were created and prototyped. The taco wabbler was meant to be a "fast pass" that the customer would keep in their car to help them get their food even faster. It would have been awesome to have the physical bobblehead taco I created for the pitch, but the client liked it so much, they kept it!

My responsibilities included 3D modeling, texture and lighting, rendering, prototyping, and animation.

Additional Rendered Concepts