Leave No Stone Unturned

To bring this concept to life in Stone’s inaugural campaign, their labels were flipped.

CLIENT

—

Stone IPA

PROJECT

—

Leave No Stone Unturned

DISCIPLINES

—

3D—Modeling, Lighting and Rendering, Simulation; Creative Direction; Compositing; Concepting

Stone IPA

As one of the nation’s leading craft breweries, Stone has a 24-year history of pushing themselves, and beer drinking, forward. They source hops from all over the world, constantly brew exotic new beers, and they even implemented cold chain distribution to make their beer just that much better.

Long story short, in the pursuit of craft beer perfection, they Leave No Stone Unturned.
—Big Family Table

Flipped

I was brought in to help visualize this attention-grabbing call to action for beer lovers all around. The goal was to create a clean, eye-catching render for each of these hero elements that would be used in all kinds of manners—from OOH billboards to posters to digital.  

My roles and responsibilities were 3D modeling, lighting and texturing, fluid simulation, and final 2D compositing.

Additional Renders

Renders out in the world

San Diego Billboard

Their first billboard going up in San Diego!!

Leave No Stone Unturned